"It's Time" is a short induction-based MP3 that brings the listener into a trance and encourages the listener to hear the words I say as if they're his or her own thoughts. A trigger is given to return back into trance, "It's time to listen and follow my words." The trigger is meant to work for those the listener wants it to work for, and as such, if anyone said the phrase in everyday life, it shouldn't cause a problem.